Built by People From Your Industry.
DiemSkin is not another tech startup guessing what salons need. It comes from a team that has been inside the beauty industry for nearly a decade.
The Company Behind the Product
DiemSkin was founded by Raw Cosmetics - a Canadian skincare manufacturer with over a decade of experience formulating and supplying professional beauty products. In 2017, the company launched BrowsEyesLips, which quickly became one of the go-to names in permanent makeup aftercare, reaching over 10,000 beauty salons across the United States and Canada.
Beyond the salon world, Raw Cosmetics manufactures private label skincare for major retail names - the kind of products you have seen on shelves without knowing who made them.
The Pattern We Kept Seeing
Paid ads were getting more expensive and every salon's marketing looked the same - it just came down to who could outbid whom. We thought there had to be something better than another ad. Something that actually engages people.
From Formulas to Algorithms
Raw Cosmetics assembled a dedicated product engineering team with one goal - use AI to help salons get more clients. After years of working with beauty professionals, we knew exactly what they needed. That team built DiemSkin.
Why It Matters That We Come from Your Industry
Salons supplied across the US and Canada. We know the market because we built relationships inside it.
Years of formulating aftercare products for permanent makeup artists and beauty professionals. We understand this industry from the inside.
Our AI is trained on the concerns that real salon clients bring up every day - not hypothetical use cases from a research lab.
Tech companies do not understand salons. Beauty companies do not build software. We do both.
Industry Knowledge Meets AI
We built the tools we wished existed when we were supplying salons. Now they are yours.